People just want to feel seen and heard. They want you to really get them—and I can help you show them that you do.

My approach starts by understanding people and their unique circumstances. I dig into cultural, behavioral, and industry dynamics to determine how a brand/org/product fits in that context.

With a background in journalism, I’ve learned how to ask the right questions, research thoroughly, analyze trends, empathize with diverse perspectives, adapt to change, question convention, and build strategies that make a difference.

I'm particularly skilled at quickly understanding complex topics and translating them into ideas that spark impactful creative work. I also navigate ambiguity and collaborate like a champ so that clients can achieve their business goals.

I love working with benefit mission-driven companies, organizations, and individuals who are uplifting communities, spreading joy, and making the world a better place.