Every memorable brand hits on very specific human emotions.

My approach to brand strategy starts by understanding individuals and their unique circumstances. I dig into cultural, behavioral, and industry dynamics to determine how a brand/org/product fits into that context.

With a background in journalism, I’ve learned how to ask the right questions, research thoroughly, analyze trends, empathize with diverse perspectives, adapt to change, question convention, and build strategies that make a difference.

I'm particularly skilled at quickly learning complex topics and translating them into ideas that spark impactful creative work.