Launching a global rebrand
AtkinsRéalis
Deliverables
Internal / External Communications - Strategy - Frameworks / Guidelines Media planning Event planning
The Brief
Launch a significant global rebrand for a world-leading design, engineering and project management firm.
The Solution
Internal and external messaging
Materials to support pre-launch outreach and education
Launch materials to support unveiling in Canada, United Kingdom and the United States
Post-launch resources to maintain momentum.
Full video ecosystem to illustrate the idea that “together changes everything”, showcasing myriad projects globally on which AtkinsRéalis has played a leadership role.
The result:
Improved reputation
Increased share earnings
21% rise in net organic revenue for Q1 2024.
