I partnered with key stakeholders in multiple countries to ensure a positive reception of the brand on launch day—and well beyond.

I conducted stakeholder interviews, ran a competitive analysis, and participated in hands-on working sessions to develop:

• Internal and external messaging frameworks

• Materials to support pre-launch outreach and education

• Launch materials to support unveiling in Canada, United Kingdom and the United States

• Post-launch resources to maintain momentum.

• Full video ecosystem to illustrate the idea that “together changes everything”, showcasing myriad projects globally on which AtkinsRéalis has played a leadership role.

The result:

• Improved reputation

• Increased share earnings

• 21% rise in net organic revenue for Q1 2024.