Introducing a new product

Hazl

Deliverables

Brand strategy Voice, tone, messaging Copywriting

The Brief

Hazl is an innovative new company that started by noticing a common problem—contact lens cases are ugly and wasteful. Their mission is to improve and enhance eyewear user's daily routines through thoughtful, sustainable, and delightful experiences. They needed to solidify their brand positioning and messaging to effectively build relationships with both consumers and a B2B retail audience.

The Solution

  • Brand positioning

  • Brand Guidelines

    • Personas

    • Voice + tone

    • Messaging framework

    • Social/PR strategy

    • Copywriting (taglines, website copy, sales enablement)

Results

Hazl has gained significant traction with its B2B retail audience, securing deals with Kate Spade and white-label orders for additional high-end fashion brands in 2025.

Together Changes Everything / AtkinsRéalis

AtkinsRéalis