Communicating purpose
GivingData
Deliverables
Content audit Competitive audit Messaging Guidelines UX strategy Copywriting
The Brief
GivingData delivers purpose-built grantmaking and relationship management tools to foundations of all sizes. But their website only communicated what they do—not why they do it. They needed a digital overhaul to better reflect their values and mission.
The Solution
Company values and mission are woven throughout site
Improved user experience.
Clear calls to action.
Compelling content that helps prospects quickly learn more about our software, services, and strengths.
Clear customer/prospect journey that is supported by nurture campaigns.
The Result:
GivingData is now an engaging resource for mission-driven grantmakers considering the switch to a new GMS and to other stakeholders such as consultants and partners looking to learn more about GivingData.
