I developed a brand strategy to guide the creative development of a name, logo, and visual identity, centered on the following insights:

Some of the most successful podcasts strike a balance between fun/entertaining and informative.

They are, most importantly, relatable.

The best way for Cisco to dispel perceptions of being too expensive/big for small to medium-sized business is to become more approachable.

We can do this by taking cues from podcasts and companies focused on offering advice—not pushing products. We can do this by featuring small to medium-sized business owners as guests—people who share our audience’s top concerns and goals.

Out of this strategy came Unhackable with Mike Storm, in which an approachable expert shares his experience and insights on Cybersecurity best practices, threats and security-industry topics for both business and consumers alike.

The result:

Increased awareness, trust, and engagement.

One listener said, "Love the podcast. Many times I struggle with technology podcasts being dry, questionable relevancy, etc… but you did a great show and easily shared how/why its relevant across the board. You guys were easy to listen to and kept me engaged. Keep up the good work."

Cisco ranks among the top five security product providers globally, holding a substantial market share in areas such as network security, endpoint security, and identity and access management. Their trusted security solutions are now frequently chosen by small business owners, particularly in managed security services and network protection appliances, which are essential for safeguarding against cyber threats​