Reaching a new audience
Cisco
Deliverables
Research Strategy Visual identity Brand naming
The Brief
Develop a new brand identity and content for a new podcast series to grow awareness of Cisco as a leader in cybersecurity among a broader audience. Previously, the company was best known for selling to enterprise customers. They want to expand their offerings to small business owners. This sub-brand needed to adhere to main brand guidelines while also establishing a vibe that's immediately distinct from its large parent enterprise.
The Solution
Unhackable with Mike Storm, in which an approachable expert shares his experience and insights on Cybersecurity best practices, threats and security-industry topics for both business and consumers alike.
The result:
Increased awareness and trust.
Cisco ranks among the top five security product providers globally, holding a substantial market share in areas such as network security, endpoint security, and identity and access management. Their trusted security solutions are now frequently chosen by small business owners, particularly in managed security services and network protection appliances, which are essential for safeguarding against cyber threats
